Article Vault A - Z (Flyers)


Making Flyers Work For You

Operating on a shoestring budget is always an issue when you’re starting out on your own. And we all know that advertising alone can often take much of your limited budget.

Nevertheless, there are still some tried and tested ways to market your way even with inadequate funds. Here’s how you can save and still use your flyers effectively.

Use the Bulletin Boards.

Bulletin boards are like mushrooms – they sprout everywhere. In school campuses, your local church, the park administration office, etc. A simple color flyer with tear-off tags at the bottom part can get you the leads you need. Put your telephone number so prospects can easily contact you. Or you may also include a special offer in your tag to make them go to your shop.

When you place your custom flyers in the bulletin boards make sure that you post them on a more prominent position. Also, make them colorful so you’ll stand out from the rest of the papers posted.

You’ll need to ask for permission though before you put up your flyer printing pieces. And regularly check your postings to make sure that your flyers are still there and to replace it if all the tags have been removed.

Use the Local Newspapers, Publications and Newsletters.

Use your custom flyers as inserts to local newspapers, newsletters and other print publications circulating in your area.

Offer A Reciprocal Referral Arrangement.

Most local businesses are in need of services to handle some of their simplest needs. You can always contact the owners and offer an arrangement for referral jobs. You can leave a supply of flyer printing pieces with them and vice versa.

Direct Mail Flyers To Target Clients.

Direct mail is an inexpensive marketing campaign if you want to reach as many target clients as you can. You can send your flyers more than 8 times to help you convince your clients to consider doing business with you. Create a mailing list of potential clients and use it to post your flyers. Then follow-up with a telephone call to increase your response rate.

Free Services In Exchange For Ad Space.

You can ask civic organizations to give you an ad space in their publications; and then you can offer your services for free in exchange.

Create a Referral System.

Implement a referral program with your existing clients. Offer to give a special gift or a discount for every paying customer they refer to you.

Advertising your business is not always expensive. Sometimes, even with a shoestring budget, you can always reach out to your target clients if you do some of these things to make your flyers work.


A Quick Peek At Effective Flyers

A flyer printing project can only be considered effective when you have clients to prove it; your clients are pleased with what they see from your print flyers; and they keep coming back for more. And the best way to know when your target readers are pleased is when they feel confident enough about your business that they tell their friends, family and acquaintances about you and what you have done for them.

Now isn’t that a great incentive to go get yourself excellent quality flyer printing materials for your marketing campaign?

Nevertheless, here are a few things that an effective flyer printing project must have so you can make a difference and become successful in your own field.

1. A simple flyer printing design and layout make a world of difference. If your target readers can’t make heads or tails on your flyer printing project then it means only one thing – you don’t have an effective print flyer.

Despite there being a vast source of graphics and images in the internet to help you create an interesting and attractive flyer printing project, it doesn’t mean that you have to put everything you want in one whole page of your flyer. Remember that you only have a limited space that you can only use so much of. Stop with the profusion of design and unusual font types. Too much of everything can only distract and confuse your target readers from what is really important in your flyer printing project – your message.

2. Contact person that goes with the information in your flyer printing pieces. Not only should you provide your target readers with your contact information, you should also have a point man for your flyer printing project. Doing so would give your flyer printing material a human touch to it.

Having an actual person that your target readers can get in touch with helps them to put credibility in your business. It shows them that you are willing to take responsibility and that you stand by what you have to offer them.

3. A size and format that is easy to read and take in. Use a format and paper size that can be easily handled by your target readers. And you don’t have to stick to the standards. As long as you can provide your target readers with a flyer printing size that won’t make it hard for them to understand your message, then go for it.

4. A readable and legible background image and color scheme. It doesn’t help your target readers to understand your flyer printing message if they have to squint their eyes just to be able to read your print material. Use a background and text color combination that is easy to the eyes and which helps them to make your information more readable and legible.

Use a striking colored background if you must; but make sure that it doesn’t take your readers’ eyes away from your message – which is really the most important element in your flyer printing project.

These suggestions can be helpful when you start your flyer printing project. I won’t promise that everything would be easy if you just follow this advice; but I hope that these suggestions will help you create something good out of your flyer printing pieces.


Use Email Flyers

Years ago many businesses might have claimed that sending out paper flyers to their customers was a highly effective form of advertising. Just about every consumer can recall seeing their mailbox stuffed with flyers or having a flyer tacked onto their windshield. Some people might have read these flyers while others quickly cast them aside. But from the business' point of view, enough people read (and often acted upon them) to make it an effective platform for spreading their message. The traditional paper flyer's time in the limelight as a viable and effective marketing vehicle has, for all intensive purposes, come to an end. Paper flyers have been replaced by a new, environmentally friendly and far more effective platform.

Most businesses have made the switch to email flyers. Here are just some of the reasons why.

Most businesses have come to realize that, with email flyers, there is no need to hire an expensive designer and no need to incur costly printing fees. Since most email flyer programs let the actual business owner, manager, or marketing team simply point-and-click their way to a professional eye-catching email flyer, the costs are significantly lower. This also heavily decreases the amount of lead time needed to launch an email flyer campaign. In the past, the business owner would have needed to factor in all the design, printing and distribution time. Now with email flyers, that is all cut down to a matter of minutes. Just about every business operator will tell you that time is amongst the scarcest resources they have, so the fact that email flyers alleviate that big time sink of traditional paper flyers is a big benefit.

Email flyers also help extend the businesses messages, due to the viral nature of email. Most email flyer programs will have a 'forward to friend' option that further encourages the spreading of the email. With traditional paper flyers, there is practically zero forwarding of the message at all. How many people do you think get a flyer stuffed in their mailbox and think "You know what, I'm going to photocopy this and pass it out to my friends at work!" I can guarantee you not many! But, with the power of email, anyone who receives your email flyer can easily use the special 'forward to friend' option embedded in the content, or they can simply click the forward button on their email program. In either case, more people are seeing your message. In addition, since your email flyer is being passed along to someone's friend or associate, it instantly gains even more credibility.

While traditional paper flyers leave the business owner flying blind in terms of results, email flyers completely alleviate this shortcoming and put tons of information at your fingertips. When you send out an email flyer, you can track all aspects of its progress and success. You can see the exact percentage of people who have opened your email flyer, and even drill down to know exactly which contacts opened the email (and even what time they opened it!). With email flyers you can also track exactly who is clicking on links included in your content, and also who is forwarding your message to their friends. With this information readily available, business owners can make important decisions on how to improve their promotional campaigns. They'll know exactly what adjustments to make to so their email flyers can be even more effective. Compare this with the "send out paper flyers, cross your fingers and hope for the best" approach, and it's clear just why so many businesses are now harnessing the power of email flyers and email marketing.

While the benefits of email flyers over traditional paper flyers go on and on, one issue worth mentioning is that email flyers are a lot more environmentally friendly. With an overall push by global forces to treat our environment better, it's clear that sending out digital email flyers that produce no waste is far better for the environment than printing thousands and thousands of paper flyers. Even if we all hope that those paper flyers will be recycled, we know that ultimately not all of them will end up in a blue box. That means they have to end up somewhere and that may be the trash or it may be litter on our streets. No matter where it ends up, it's clear that Mother Nature wouldn't be too happy. With email flyers, there is no waste and no litter. Many larger organizations, particularly in the USA, have switched to email flyers to be more environmentally conscious. As you can see tough, that's just one of the benefits of email flyers.

There is no doubt that email flyers are the evolution of paper flyers and have a plethora of added benefits. Email flyers consistently prove more effective to businesses and ultimately yield a greater return on investment. With more businesses latching onto email flyers, we can all expect to see less paper flyers landing in our mailbox and more email flyers landing in our inbox.


Say The Right Things On Your Flyers

An effective and successful marketing campaign material doesn’t stop at the design part. Sure, you first have to attract your target audiences’ attention before you could even get them to read what you have to say. But after attracting their sense, now what? Do you just let them be disappointed with your copy? Or do you give them the right message that makes them want to stick and find out more?

A good copy can get you the time you need to make your target readers get to know you more. A great copy can make your target readers into potential buyers. A right message, therefore, can make your business into a success.

Your words can be your ally and your weapon that provides you the muscle in your marketing ad. Even in your advertising flyers for example, your words are your ideal tools to help you build your relationships with your clients. Without your message, you might as well concede to the competition.

So are your words enough to appeal to your target clients’ sensibilities? Are your words enough to hold on to their interests?

Here are some of the common phrases you’ll see in most effective print flyers. You can use them in your next advertising flyers so you can say the right things in your handouts:

When you say your message, give them a reason to respond to your call-to-action:
… works as hard as you do…
… don’t need to pay so much…
… this is not just another…
… our advantage over…
… the secret is in…
… why be stuck with….
… if you can afford not to….
… for future investments…

Always provide an offer that they would not be able to resist, a the Godfather would say:

… savings of up to…
… Big discounts!
… Bring this card and get _____ discount!
… For special rebates and discounts, log on to…
… Receive a free bonus when you bring this card…
…Call us and avail of special offer for walk-in clients…

And as always, close in with a line that would encourage your target readers to react positively to your message:
… A rewarding experience awaits you when you call now.
… Call us. You’ll be glad you did.
… That’s our guarantee.
… You have our word…
… We’ll deliver as promised…
… Call us. We’d like to hear from you.
… Visit our shop today to avail of …

The bottom line is to say the right words not only to keep your readers interested, but most importantly to get them to respond (positively, of course) to your call. The right message will do that for you and more.